Numerati and the stories behind Persona behaviours.

Marketers are just catching up to artists when it comes to understanding the value of the Persona construct.  What is a Persona and how do different Personae interact?  A simple definition of a Persona is a mask that someone wears, not to hide their identity but rather to simply and clearly indicate the behaviour that they are predisposed towards. 

Artists understand that they can wear and discard masks or Personae at will and this is explored further in personati.wordpress.com and www.scenario2.com and while Artists are story focused, Marketers look for and consume numbers in their quest for selling products and ideas.

Why is it that we distinquish and divide stories and numbers?  –Conditioning, pure and simple.

If you are an accountant, actuary, economist or practice any othe commercial profession that depends on numbers consider that underlying every number, individually or in combination, there lies a story or two.

Financiers, Venture Capitalists and other Master’s of the Universe often forget that stories preceed numbers and actually manifest their forecasts.  Oddly enough once these stories manifest numbers the numerati then forget their existance and attempt to understand and influence the future with numbers alone.

You are welcome to explore the relationship between numbers, stories and numerati here and at www.scenario2.com or www.marketstory.com or www.storyflow.com to see different perspectives of links between stories and numbers, now or in the future.

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