How To: Excel at Excel for SEM Applications, Part 1

Simple and practical way to use Excel to measure your effectiveness and provide guidance for your Search and Media focus and spend.

How To: Excel at Excel for SEM Applications, Part 1  Posted using ShareThis

Cheers,

Nick www.neuropersona.com

Spying On Your Paid Search Competitors

Older article, still meaningful, that highlights the contribution and value of Amazon’s Alexa search platform.

Spying On Your Paid Search Competitors  Posted using ShareThis

Cheers,

Nick www.neruopersona.com

Manga, Prediction and Neuropersona

Manga is very, very popular and illustrates the value of stories and masks brilliantly.

Consider the common facial expressions and what they convey relative to a product or service.

manga1

Consider how the common Manga images convey change in emotion or perspective, almost the same way as a person removing one Neuropersona mask and replacing it with another. 

 Cheers,

Nick www.neuropersona.com