How To: Excel at Excel for SEM Applications, Part 1

May 31, 2009 at 11:05 pm | In Marketing, Marketing Performance, NeuroPersona, Performance Analysis, Uncategorized | Leave a Comment
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Simple and practical way to use Excel to measure your effectiveness and provide guidance for your Search and Media focus and spend.

How To: Excel at Excel for SEM Applications, Part 1  Posted using ShareThis

Cheers,

Nick www.neuropersona.com

Spying On Your Paid Search Competitors

May 31, 2009 at 10:59 pm | In NeuroPersona, Performance Analysis, Predictive Analytics, Uncategorized | Leave a Comment
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Older article, still meaningful, that highlights the contribution and value of Amazon’s Alexa search platform.

Spying On Your Paid Search Competitors  Posted using ShareThis

Cheers,

Nick www.neruopersona.com

Manga, Prediction and Neuropersona

April 2, 2009 at 10:10 pm | In Lenses, NeuroPersona, Performance Analysis, Persona Behaviour, Predictive Analytics | 3 Comments
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Manga is very, very popular and illustrates the value of stories and masks brilliantly.

Consider the common facial expressions and what they convey relative to a product or service.

manga1

Consider how the common Manga images convey change in emotion or perspective, almost the same way as a person removing one Neuropersona mask and replacing it with another. 

 Cheers,

Nick www.neuropersona.com

P2 Go or No?

March 29, 2009 at 1:57 pm | In Lenses, Marketing Performance, NeuroPersona, Performance Analysis, Persona Behaviour, Predictive Analytics, Scenario Analytics, Teaching Stories | Leave a Comment
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I just saw the promotion for the new WordPress Theme P2 and it got me thinking about innovation.

The keyboard controls are just about right, but not quite, almost like comparing a Blackberry to a Motorola, Nokia, Sony or any Microsoft based device.

How is this story connected to NUMBERS which are the raw material of choice for the NUMERATI?  Innovation is mostly painfully slow if you are a manufacturer.  Very few, like RIM the Blackberry maker, get it right and so the numbers cut, chopped and sliced in a anemic attempt to convince customers there is market traction are just not available to the marketing blowhards.  Or the NUMERATI.

Marketers, accountants and the NUMERATI would be better served to understand the stories behind the success of RIM and other very rare companies who get it right.  Check out how winners observe and serve Peronae.

P2, heck NO!

Cheers,

Nick www.neuropersona.com

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