Marketing, where the rubber hits the AIR…
December 5, 2008 at 8:03 am | In Marketing, Persona Behaviour, Uncategorized | Leave a CommentTags: financial, marketing, performance, strategy
From ‘Rubber hits the Road’ to ‘Rubbr hits the Air’…what happened to the reputation of Marketers?
Marketers are good with stories, except when asked to justify results or explain variances to the plan, and when asked to connect corporate strategy to markets and products…well it gets even worse.
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